Genre Analysis

Ashanti - Foolish

This music video came out January 29th 2002, this song and the music video really give out the stereotypical view of the R'n'B Genre as because of the costumes and the way music video has been edited and also the high end quality of the music video. There are a lot of fades in the music video as well as close-ups on the two star motifs. We can see Goodwins theory has followed through within this music video as it does have a beginning, middle and end to the music video. From their costumes we can see what was the fashion for R'n'B artists as the main high light of their costume is the fisherman's hat. The typical classy, raunchy costumes with the suits, long dress for the female star motif but also displaying her to viewers to be sexually attractive with her legs out. Also leading on within the Genre we can see how all the characters are of an American African ethnic, which will instantly make a viewer come to think the music video is an R'n'B music.

Irv Gotti is the director of the music video 'Foolish', the actual song was initially recorded in 2001 this could possibly mean it takes a year after a artist has recorded a song to release a music video. I think this mainly happens in the genre of R'n'B in the music industry.

Star Image Analysis

Rihanna - Pon De Replay

This music video is by Rihanna and the track is called Pon de Replay , this was rihannas very first release and it was directed by Little X. The genre of this music belongs to R'n'B and the broad characteristics of the genre that the music holds is the way Rihannas costume is in this music video with the belly top baggy jeans and trainers. This type of trend became a trend for the public and also portrays the Genre. The relationship between the lyrics and the music video are very similar to each other and the illustration of this music video and the lyrics of the audio are very narrative based and is easily recognisable to the viewers to understand the music video with the audio.There are plenty of close-ups in the music video showing us who the star motif is in the music video and who the extras are by not doing any close-ups on them. In this music video we can see how young and innocent Rihanna is, by her image and also her lyrics and the whole illustration of the music video.

Rihanna - If Its Lovin' That You Want

This music video is by Rihanna and the track is called 'If it's lovin' that you want' , this was rihannas second release and it was directed by Marcus Raboy. The genre of this music belongs to R'n'B and the broad characteristics of the genre that the music holds is the way Rihannas costume is in this music video with the beachwear, which tis the typical stereo type for an R'n'B music video. The relationship between the lyrics and the music video don't relate to each other in any sort of way, what is happening in the music video has nothing to do with the lyrics of the audio and the music video..There are plenty of close-ups in the music video showing us who the star motif is in the music video and who the extras are by not doing any close-ups on them. In this music video we can see from her first video she isn't as innocent as she seemed in the first music video and there is a little bit more of a non-innocent side to her, talking about love in a very nieve way.

Rihanna - Umbrella

This music video is by Rihanna and the track is called 'Umbrella'. The genre of this music belongs to R'n'B and the broad characteristics of the genre that the music holds is the way Rihannas costume is in this music video with the white tucked in top black lwet look pants, black boots and also the hairstyle and the make-up, which is the typical stereo type for an R'n'B music video. The relationship between the lyrics and the music video relate to each other, especially with the theme of the music video knwoing that it's called umbrella and the theme is within it with the rain and the umbrella.There are plenty of close-ups in the music video showing us who the star motif is in the music video and who the extras are by not doing any close-ups on them. In this music video we can see from her first video she isn't innocent at all, shes more of a good girl gone bad and star image has changed her type of costume has changed there is more of a bigger impact with her costume and over all the hairstyle in this music video became a very big fashion trend worldwide known as the rihanna hairstyle.

Rihanna - Rehab

This music video is by Rihanna and the track is called 'Umbrella'. The genre of this music belongs to R'n'B and the broad characteristics of the genre that the music holds is the way Rihannas costume is in this music video with the big earrings and the indie type of style which is the typical stereo type for an R'n'B/Indie music video. The relationship between the lyrics and the music video relate to each other,however it is not narrative based and it is not the typical sort of video you would see with the track entitled 'Rehab'. There are plenty of close-ups,mid-shots,long-shots in the music video showing us who the star motif is in the music video and who the extras are by not doing any close-ups on them. In this music video we can see from her first video she isn't innocent at all, she has now gone past the phase of being the good girl gone bad to a typical woman being addicted to a man that she loves.

Rihanna - Russain Roulette

This music video is by Rihanna and the track is called 'Russain Roulette'. The genre of this music belongs to R'n'B and the broad characteristics of the genre that the music holds is the way Rihannas costume is in this music video with the big fashion costumes the hooded gilet, and the boob tube, which is the typical stereo type for an R'n'B music video and clearly trying to make a stamp of a fashion statement. The relationship between the lyrics and the music video relate to each other, especially with the theme of the music video knowing that it's called Russain Roulette and the theme within it is of her being carried by men who follow the typical sterotype of russain me.There are plenty of close-ups in the music video showing us who the star motif is in the music video and who the extras are by not doing any close-ups on them. In this music video we can see how far her image has taken her to an extent where she is not afraid of anything to even be able to stand infront of her car to run her over.

• In conclusion throughout the music videos we can see how rihanna has changed from being innocent to a woman without any fear. As her songs change her costumes and her image changes within her music videos and also in reality. From having the long brown hair to the black bob to the shaved head with the hair on the side, making it almost a publicity stunt as others such as viewers have followed on with this trend with hairstyles and also her fashionista ways in her music video.