Sunday, 24 October 2010


Wretch 32 Promotional Magazine

Advertisement Analysis


We can see from this music advert that the photograph used is the same photograph used on the album, I think this has been used so that people will know what album to buy of the artist. The music advert is mainly about about the artist. They have shown the star motif as a type of hood, urban person which could possibly give the message to someone that the genre of the type of music the music advert is advertising is urban, which another genre comes under which hasn't fully developed in the music industry which is 'Grime.' From the font we can see it is some sort of basic text and the rest are the font of 'Times New Roman.' The font of it isn't really creative but the graphics to the music advert will attract people to want to buy the album. When we look at the music advert we can see how it represents the urban scene with the the block of flats representing what the star motif mainly talks about in his album, the 'underground' or as they would say the 'hood' The black background for the title 'Wretchrospective' seems like a grundge theme, this can also be portrayed as something that is representing the music genre 'Grime.' When you first look at this music advert the first thing we can notice is the blue background and then we see the star motif. We can see from the star motifs costume that he is mainly representing how the youths of today are represented, this follows on to be a fashion trend for the youths of today as this is how they aol dress, with the plain top and the baggy jeans. 

His face is not facing the camera but is rather facing to the side, I think this could possibly mean he is showing to everyone that he just doesn't care who is possibly looking at him , he doesn't have to look at them. We can see the grunge graphics have taken over his arms, I think this shows him trying to say Grime has taken over him, he is the music genre 'Grime.' I can also see that it is just his face left but it seems the grundge is in the process of taken over the rest of him. We can see a chain with a cross on it hanging out of his pocket, this could either be a religious view or another fashion statement as cross chains are worn around the neck and are not hanged from their pockets. The details clearly state to us some of the things on the album and when the album comes out and also where you can purchase the album from, from places such as itunes,HMV,and 7digital.


RICK ROSS 'TEFLON DON' CD COVER ANALYSIS



The Album is by Rick Ross and Is called 'Teflon Don', this suggests that the album is of an HipHop genre, as Don is the slang term for gangster, thug etc. In all hip hop has always had that typical stereotype of a relation to thugs within its music, more of it coming across as gangster talk.The font of the front cover of the album is Unknown, but has some sort of creativity within the drive of the simplicity of the cd cover. On the front cover of the album we can clearly see that it is the star motif himself on the front cover, and the main thing that stands out on him is his sun glasses, then the next thing that would come to our attention is the tattoo on the side of his eye and his big beard. Once again the artists image is the typical stereotype of a 'Gangster', 'Thug' or 'Don ' as they would call it. There isn't really any sort of emotion we can see through his face as he is wearing glasses and we definately know that he is not smiling, he seems very emotionless, and I am guessing that 'Dons' aren't meant to show any sort of emotion at all.There is a black background so nothing on this album cover is colourful and we can see through his sunglasses there is a reflection of buildings/architecture and something like a grey sky, this is clear to us that the view of whatever he is meant to be watching has been edited into the sunglasses, to try and give it more of a realistic base to it.For the back of the album cover the first thing we can see that catches our eyes is the tattoos on his hand and the gold ring, then the second thing will be his hat. In this photograph you can't see his face at all and judging from the front of the albums cover we could say that he is trying to portray a hidden identity, and people should know who he is just buy looking at his tattoos. Making himself have an hidden identity on his album is telling us the viewers/buyers that even although we do know his face he wants us to identify him by his tattoos. It seems as if his tattoos have a huge meaning to him that he wants everybody else to know about. 

We can see text wise that before introducing the music that is on the album the first thing a buyer would read is who the executive producer is, the DEF JAM A&R, and the Maybach Music A&R. The font used for the text at the back of the album is evidently Arial and also Arial Bold, the text colour is white and grey for the bits where people feature on the album, its obvious Rick Ross wants the album to be all about him and nobody else reason being why other famous artists name the text is grey, which definately stands out from the black background. We can then see the logo has been put on there possibly created as a PDF file (transparent background) to go on the back of the cd cover. Rick Ross belongs to the Maybach Record Label which was founded by himself and is owned by Dej Jam Recordings. The records company first album was released in 2009 which was by Rick Ross track entitled 'Deeper Than Rap.' Rick Ross later signed Torch, Gunplay, and Young Breed to his record label. In 2010 Ross released the album Teflon Don.


1 comment:

  1. Good analysis here Monatts, you have explored the technical codes and considered representation. Could you also comment on lighting? You could also research the record company, their ideologies and how these link to the artist.

    JML

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